Do You Really Need a Niche to Grow?
Let’s clear something up:
You don’t need to niche down your entire personality to grow your business.
But you do need a clear brand—and there’s a difference.
Here’s what I tell my clients inside our intensives and strategy work:
Your business should be positioned with intention.
Your content, on the other hand, can show your personality, layers, and lifestyle—if it’s done strategically.
So… does niching down work?
Absolutely.
Especially in the beginning, when you're trying to establish authority and make your messaging stick.
A clear niche makes it easier for the right clients to recognize you, trust you, and book you.
But here’s what I also know:
📍 Niche-only content can feel boring
📍 It can make you feel boxed in
📍 And worst of all? It causes a lot of business owners to freeze and never start
Let’s not do that.
Here’s what to do instead:
🎯 Get clear on what you help people with.
Not just the industry—but the transformation you create. That’s your business niche.
📲 Let your content reflect you.
You can talk about your skincare routine, your iced coffee obsession, your favorite places to work, or your travel schedule—if you know how to tie it back to your brand.
💡 Example:
You help creatives build systems? Talk about your Sunday reset and how it helps you stay organized.
You’re in the beauty industry? Show your everyday makeup routine or your go-to travel kit
Make it relevant, not random.
Remember: people buy from people.
They’re not following you just because you’re a marketer, injector, stylist, or strategist.
They’re following because you’re you—and you also happen to help them solve something important.
So no, you don’t need to force a niche.
You need to position your business clearly and let your content build connection without losing direction.
Ready to get clarity and scale with a real strategy?
Book a 2-hour Strategy Intensive with me where we’ll map your visibility, offer structure, messaging, and content flow—so you’re not guessing.
📩 DM me “INTENSIVE” or click here to apply for your personalized session.
It’s time to move like the premium brand you’re building.